PRODUCT DISCOVERY: Subscription
The Discount Engine
The Discount Engine is the easiest way to save on home insurance.
The product was meant to be an acquisition tool, but customers weren't converting to total home security systems with subscriptions.
We turned it around through the launch of an innovative new subscription product and upsell technique
By focusing on the unique persona of our customer, we bypassed usual upsells, instead offering customers the support they sought. Our innovative approach provided financial coverage for losses recorded by their doorbell camera, reinforcing their security investment.
Introducing the Porch Protection Plan
With the Porch Protection Plan, users experiencing a theft are left with more than a video to share on social media. They are supported with loss coverage.
To come up with the Porch Protection Plan, we took a careful look at our users
Our customer was on a tight budget. They wouldn't pay for a premium version of what they can get for free. But they might pay for true, added value.
By mapping out the journey of a package theft, we were able to find the holes in the experience where customers were lacking support.
The product discovery process was one piece of the puzzle, but selling an unfamiliar product within a familiar upsell flow was the next challenge
Contact me to see a full case study and learn more about our innovative solution to upselling our subscription.
